Maje 2020 christmas season was about being more green conscious while having intimate symbols inspired by some of Judith - Maje’s creator - lucky charms.

For the sustainable part, we chose to have gigantic xmas trees inside the stores that would be decorated by these lucky charms.

Three of Judith’s favorite charms were chosen to be produced into xl scale flashy neons to add up some spiciness.

The Xmas shopping bags were realized with kraft and the added intimate symbols : the eye and the hand and Gipsy, her dog.